I speak to a lot of writers. Most of us are all the same. We just want to write our stories and be true to the tales God has given us.
But we're all troubled by this little thing that sometimes holds us back.
We can be shy about talking about our work. I was for many years. Marketing was hard (still is) and talking about my books made me self-conscious. Why?
I was talking about me. Self-promotion, writing flattering bios about myself, having the confidence that would reel in big publishers.... It was all very intimidating.
'Cause Christians aren't supposed to brag on themselves.
And it took several talks with my wonderful publishing consultants and marketing agents to make me realize my mistake.
There are two ways of looking at marketing.
- Be shy and overly modest.
- Don't talk about our books 'cause it's about us.
- Downplay our work.
- Never promote it.
Did you know that the first option is not actually Biblical? Nor is it more spiritual. Because over-humility actually demonstrates the same sin as pride - thinking too much about ourselves. Downplaying the gift and stories God gave you is certainly not right either. So, while the first option to marketing may seem or feel more spiritual, it really isn't.
- Embrace the gift God gave you while remembering that it is to Him you owe it.
- Talk about your work in the light of where you came from and how God has led.
- Share how you are learning, but still embrace your books as they are (if you did your best). 'Cause no one is perfect.
- Promote your work because the stories are from God and He wants you to use them to bless people.
- Remember that it isn't about you. It's about a gift from God, a story He wants you to share, and a plan He has for blessing others...and you!
I think this is the approach God would have us take concerning our work. I know embracing the second approach really helped me. Hopefully it will help you!
What helps you with promotion?
Alicia A. Willis is a home-school graduate, published author, and avid historian. She is a firm believer in the principle that one can accomplish anything by substantial amounts of prayer and coffee. Visit her at her blog or Facebook to view her historical-fiction novels and all the goings-on between writing!