Yes, I've written some on this subject before, but I wanted to delve a little deeper today on a few tips for social media marketing.
First, the experts recommend posting five times a week (For Facebook and Google+. There are no limits on Twitter.). I heartily agree. You don't want your fans to be overwhelmed by too-frequent posts or forget about you. There has to be a good balance.
Second, what do you post? There has to be a balance of book sales, writing updates, and personal life. Posting just WIP updates, new sentences, or photos of your baby/husband every single time gets boring. Let there be balance and variety!
Do you use photos? Stock imagery attracts the eye. Even if you only have a new sentence to share, using an applicable photo really helps lure engagements and expand your reach.
Really think about what interests you. What causes you to click "like" or "share"? Remember that when you are planning your next post.
That's another thing. Plan your posts. Don't randomly throw something out there and expect good results. Think it through. I often plan the night before what I will post - sleeping on it is always good! Be scheduled.
Choose your days and times wisely. When is your audience most likely to be online? Post then. For me, it is around 8:00 AM. I get good engagements from then until around 11:00. Activity slows down until around 6:00, when folks get back on Facebook or Google+. The benefit of only posting once a day is that you are more likely to get "likes" and "shares".
Remember, it's about quality, not quantity. If you're going to post something, endeavor to make it worthwhile. Take the extra time to edit that photo. Think that status update through - and find appropriate stock imagery to accompany it. And remember that it's a status update, not a diary.
So, what ideas do you have? What have you learned about what works on social media and what doesn't?
Alicia A. Willis is a home-school graduate, published author, and avid historian. She is a firm believer in the principle that one can accomplish anything by substantial amounts of prayer and coffee. Visit her at her blog or Facebook to view her historical-fiction novels and all the goings-on between writing!