Wednesday, November 5, 2014

Social Media Marketing

Yes, I've written some on this subject before, but I wanted to delve a little deeper today on a few tips for social media marketing.

First, the experts recommend posting five times a week (For Facebook and Google+. There are no limits on Twitter.). I heartily agree. You don't want your fans to be overwhelmed by too-frequent posts or forget about you. There has to be a good balance.

Second, what do you post? There has to be a balance of book sales, writing updates, and personal life. Posting just WIP updates, new sentences, or photos of your baby/husband every single time gets boring. Let there be balance and variety!

Do you use photos? Stock imagery attracts the eye. Even if you only have a new sentence to share, using an applicable photo really helps lure engagements and expand your reach. 

Really think about what interests you. What causes you to click "like" or "share"? Remember that when you are planning your next post.

That's another thing. Plan your posts. Don't randomly throw something out there and expect good results. Think it through. I often plan the night before what I will post - sleeping on it is always good! Be scheduled.

Choose your days and times wisely. When is your audience most likely to be online? Post then. For me, it is around 8:00 AM. I get good engagements from then until around 11:00. Activity slows down until around 6:00, when folks get back on Facebook or Google+. The benefit of only posting once a day is that you are more likely to get "likes" and "shares". 

Remember, it's about quality, not quantity. If you're going to post something, endeavor to make it worthwhile. Take the extra time to edit that photo. Think that status update through - and find appropriate stock imagery to accompany it. And remember that it's a status update, not a diary.


So, what ideas do you have? What have you learned about what works on social media and what doesn't?


Alicia A. Willis is a home-school graduate, published author, and avid historian. She is a firm believer in the principle that one can accomplish anything by substantial amounts of prayer and coffee. Visit her at her blog or Facebook to view her historical-fiction novels and all the goings-on between writing!

6 comments:

  1. Great article and tips! I'd like to start posting more on my FB author page. What doesn't seem to work is posting links. I get hardly any views or "likes" when I share my blog posts, or any links for that matter, on FB. I'm not sure why that is!

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    1. Hmmm. Perhaps it's the key words you use when describing your post? Hashtags help. Plus, some kind of allurement to open the post, like hinting at a secret or surprise one will discover if they click on the link. Photos have a lot to do with it too. I like to upload an image that best portrays my topic and add the link with the photo. Best of luck! :)

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  2. Good thoughts, Alicia. I'm curious to know if you have any sense for how effective your social media marketing is in actually driving book sales.

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    1. In my experience, it has been hugely beneficial in book sales. Google+ and my blog was working, but, once I got Facebook, my sales tripled (at least. It could be more.) With a Facebook fan page, I can monitor engagements and reach. Nearly all of my paperback sales lately (and I've made quite a few, PTL!) have been the direct result of FB. People are eager to share sales and the simple manner in which FB works ensures that I'm reaching new people almost daily. A good portion of the time, I can trace a good chunk of my sales back to FB.

      Twitter has not been super effective, but, then, I don't use it much. Google+ and my blog get good hits, but it has been Facebook that has really spiked my sales over the last year.

      Hope this helps!

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    2. Very interesting. I'm glad to hear that your book sales are going well!

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    3. Thank you! God is so incredibly good to me! :)

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