You have something unique to offer the world with your writing.
If that statement isn’t true, you should consider taking up some other line of work. Identifying what make makes your writing unique can help you find your brand and use that brand to the best advantage. You might write biblical fiction that ties multiple Bible stories together, you might write high sea adventures that teach children moral lessons, or maybe you like to write adventure stories set in imaginary kingdoms.
For creating a brand, you have to start by thinking of what kinds of stories you write. Get a sheet of paper or a Word document and start writing down what your stories are about. So, what is it you write? Got it? Okay, we can move on the next part of branding.
You want to have a slogan or a set of words that you can put into use so that readers can identify you not just by your picture or a book title, but be able to say.
“That is Sarah Holman: Faith, Adventure, Destiny.”
Okay, so maybe they don’t say it out loud, but it is a way for them to pick you and your books out of the published crowd. The next thing you need to do is make a phrase/slogan that describes your work. Like: Bible Stories that Bind; On the Ocean of Faith; Fantasy, Make Believe, Faith.
Once you have a phrase, you need a list of words that might along with that. Why? Because it is time to rewrite your bio to include your brand.
When not reading her Bible, looking for her next story, Polly Prat likes to spend time with her husband (who has very Jewish looking beard) and children, bake flat bread, and reorganize her workspace. She perused her degree in family counseling because she had a desire to bind together what was broken.
See how that captured the words and some of the ideas of her slogan?
Jeremy Smith knows that if can be hard for kids to stay anchored in good values. Even as a home school graduate and an aspiring singer, he has been pulled and tossed by the worlds standards. He wants to share from his experiences to help children navigate through the storms of life.
Key words, again, have been pulled from the ocean theme of his brand.
Katie Johnson grew up reading C.S. Lewis and Tolkien, and then creating her own worlds. It wasn’t much of a surprise when she decided to write some of them down. After receiving her degree in English with a minor in theology, she took up her pen full time, using it to tell stories with a deeper message.
What she read as a child influenced her decision to write fantasy. We showed her faith by pointing out her minor in theology and writing stories with a deeper message.
What are you waiting for? Go start branding!